Greg Henderson

Founder

My Leadership Journey: From Decatur to True North

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Humble Beginnings
My journey began in Decatur, Alabama, rooted in three values I learned from my father: Drive, Determination, and Dedication. Watching him go to work day in and day out shaped my belief in pride, work ethic, and showing up for those who count on you.

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A Higher Calling
Those same values led me to the Army, where I gained a whole new set of tools — teamwork, discipline, and a leadership mindset. My military service taught me that a mission succeeds only when people align behind a shared set of standards, accountability, and trust.

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Lessons Beyond the Uniform
After retiring from the military, I saw the same struggles repeating themselves in businesses — unclear rules, inconsistent leadership, and fractured cultures where good people burned out or left. That realization ignited a new mission for me: to build practical systems and frameworks that would help leaders and their teams thrive together.
True North Leadership
Today, through True North Leadership, I help franchise and restaurant leaders build clarity, consistency, and confidence through proven frameworks like C.A.S.T.™, B.U.I.L.D.™, and C.L.E.A.R.™, along with Authorized DiSC® assessments. My mission is to help leaders turn their values into action, so their people perform, grow, and stay engaged.
What I Believe
Leadership isn’t a title. It’s a decision you make every single day to show up for your team.

Values are the Foundations For ALL Operations!
Let’s Connect
👉 Ready to explore how True North Leadership can help you build a values-centered, high-performance culture?